lash vegas - social media conversion
1
initial video
1
final Video
6H
editing
4
team members
3
social networks
The brand
Lash Vegas is a company working in the beauty & cosmetics services industry, looking to position their brand and utilize Social Media to drive customers to their business!
the challenge
We could see Lash Vegas was using great production quality videos for their Social Media but there was significant room for improvement. It looked like they were working with a creative team with lots of experience shooting for TV and traditional media.
It was the perfect opportunity to showcase how our experience in Performance marketing and Social Media marketing can get this business on another level through:
- Analyzing Existing Activity
- Adapting Video Creatives so that they work!
the solution
We were really excited to work on creating this Video as a showcase of how we work and what exactly makes or breaks video creatives on Facebook, Instagram and Tiktok.
In this case the initial video was too long, it lacked a significant hook in the first 3 seconds and looked repetitive with unclear story development. These are the pain points we tackled right away and produced the version below which is much better suited to attract attention and elicit interest in a target audience with a short attention span that gets bombarded with micro portions of audio visual stimulation almost every minute!
We always utilize the AIDA framework whenever possible to develop Video Creatives that share a story, capture attention and generate interest and desire in the target audience in order to deliver the needed action for the business. In this case the end result looked great and exceeded our expectations!
What we Learned
In terms of creative freedom we simply don’t have as many possibilities because we have the footage already and we just needed to work with what was available. Luckily what we had was enough for us to make it work!
our verdict:
